We Don't Run
Workouts. We Build
Basketball Players.
Structured, small-group training built around real skill development, sharp basketball IQ, and long-term growth.
The 4 Pillars of Basketball+
Every session is built on four principles that separate structured development from random training.
Development
Every session follows a proven curriculum with clear milestones and progressions — from fundamentals to advanced game application.
Personal Attention
Groups are capped at 6 athletes. Every player gets real coaching, real feedback, and a plan built around their goals.
Culture
We build character alongside skill. Accountability, coachability, and a growth mindset are part of every session.
Results
Year-round tracking and coach oversight continuously improve measurable progress — speed, confidence, and performance.
We Develop Athletes Who…
Basketball+ is built for players who take their game seriously. Here's who gets the most from our program.
Committed Athletes
Players who show up consistently and want long-term improvement, not just quick fixes or seasonal training boosts.
Skill-Driven Players
Athletes focused on improving mechanics, footwork, and fundamentals through structured, intentional reps.
High Basketball IQ
Players who want to understand the game — not just run drills — and make smarter, faster decisions on the court.
Confidence Builders
Athletes who want to play faster, smarter, and more confidently in games through a proven development path.
Busy Student-Athletes
Players balancing school, sessions, and other sports — without sacrificing development or falling behind.
Long-Term Thinkers
Athletes focused on growth season after season — not one-off camps or temporary boosts in performance.
Why Families Choose Us
We're not another workout gym. Everything we do is built around measurable, long-term development that creates real results.
Structure
Every session follows a proven curriculum designed for long-term development — not random workouts put together on the fly. Our athletes always know where they're headed and why.
Small Groups
Groups are capped at 6 athletes to ensure individual coaching, real feedback, and measurable progress every session. Your athlete is never just a number — they're seen and developed.
Accountability
Coach oversight and year-round training creates clear development standards that keep your athlete focused and moving forward, session after session, season after season.
Hear From Our Family
Over 1,000 athletes have trained with Basketball+ and experienced what structured development really looks like.
"My son and daughter have been working with Coach Jake since he first started (3 years ago). We have been impressed with his teachings since day one. Currently he trains my daughter's aau team. We plan on spending every minute at his gym this summer. If you're looking for training that is detailed, challenging and really fun then this is the place to be. Jake is a class act and his training will take you to the next level."
"Jake is a phenomenal teacher, coach, & trainer. He has the ability to recognize what players need to develop their game and help them progress their talents. I would highly recommend him to any parent that interested in advancing their child's basketball skills!!"
"Coach Jake has been an incredibly valuable resource in the development of our basketball family (6th, 8th and 10th graders – mix of two girls and one boy). We've taken his programs over the years at summer/holiday camps. But now having him (and now team of coaches) at Basketball+ is just great! The programs offered provide development for every level of athlete (entry point to highly skilled baller). If you want to see REAL results and to have your child reach his/her fullest potential then this is the best place in all of the Western NY/Rochester area!!!"
"One of a kind training facility for kids and adults alike. Owner and trainer Jake Russell is skilled, knowledgeable, and friendly. Great place to improve your basketball skills individually, in a group, or in a session with Jake. Spread the word, this is a hidden gem in our area, which basketball players need to discover and enjoy!"
Get Started in 3 Simple Steps
Getting started is easy. We make sure your athlete feels supported from day one.
Book Free Trial
See if the program is the right fit. A chance for your athlete to train, meet the coaches, and experience how we work.
Attend the Session
Your athlete joins a live training. We observe their skills, mindset, and goals while making sure they feel supported and challenged.
Join the Program
If it's a good fit, we'll guide you through the next steps. Choose the plan that works best and start your journey with us.
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CONTACT
BasketballPlus
465 W Commercial St, East Rochester, NY 14445, USA
(585) 667-8133
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© Copyright 2026. BasketballPlus. All Rights Reserved.
© Copyright 2026. BasketballPlus. All Rights Reserved.