Basketball+ | undefined Logo
Basketball+ | undefined Logo
Basketball+ | undefined Logo
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LOCATED IN EAST ROCHESTER, NY

CREATING THE WORLD'S
MOST SKILLED BASKETBALL PLAYERS

Basketball+ is a premier skill development facility
specializing in basketball training for all levels of athletes.

OUR MISSION IS SIMPLE -

Empowering Players to
Reach Their Full Potential

Coach Jake Russell distinguishes himself with over 15 years of coaching experience, including collegiate coaching and certification as an I'm Possible skill trainer. His approach combines advanced skill development techniques with a solid foundation in fundamental principles. Every session at Basketball+ is personalized to meet each player's unique needs, ensuring tangible improvements in skill and confidence.

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1000+

Athletes Trained

50+

Pro/College Athletes Trained

15+

Years of Experience

EXPLORE OUR SERVICES

Basketball+ Training Programs 2025

Skill Lab

1-2 Days a Week

Montly Membership Options

Skill Lab is basketball training like you have never seen before. An opportunity to improve your game on the court. Teaching you everything a player needs in their toolkit & everything coaches don't have time to work on. Broken down into fine detail for anyone to understand.

We focus on the individual & self growth. Sending you back to your team ready to be a big time contributor. We are all on the same team at IPT with the goal of getting better & improving ourselves one day at a time.

Complete Player Program

Options for 3rd Grade and Up

Monthly Membership Options

Our Personal Group Training (1-4 players) is designed for athletes in 3rd grade to Professional.
We specialize in diagnosing weaknesses in a players game & then teaching players how to fix those weaknesses. By helping players work on the things they are not good at & turn weaknesses into strengths, we accelerate growth. We are more than just rebounders, we are professional skill developers, we are teachers of the game.

Shooting Lab Memberships

All Ages

Plans start at $100/month

For players serious about improving their shot, our 1-hour sessions on Dr. Dish Shooting Machines provide structured, independent training with 24/7 facility access. Choose from 4, 8, or 12 credits per month, with special discounts for CPP members.

All-In Training Program

4th Grade and Up

6 Month Commitment

Designed for the most dedicated athletes (4th grade and up), this elite year-long program includes 8+ personal training sessions per month, unlimited Shooting Lab access, game film breakdowns, and exclusive coaching support.
Only a few spots available.

New Program Starting Spring

IQ Lab - Game Enhancement Training

INSIDE LOOK

Past Camps, Clinics, Training

TESTIMONIALS

What Our Clients Say

"Jake is a phenomenal teacher, coach, & trainer. He has the ability to recognize what players need to develop their game and help them progress their talents. I would highly recommend him to any parent that interested in advancing their child's basketball skills!!"

Aris Ventura

Parent of Athlete

"Coach Jake has been an incredibly valuable resource in the development of our basketball family (6th, 8th and 10th graders - mix of two girls and one boy). We've taken his programs over the years at summer/holiday camps. But now having him (and now team of coaches) at Basketball+ is just great! The programs offered provide development for every level of athlete (entry point to highly skilled baller). If you want to see REAL results and to have your child reach his/her fullest potential then this is the best place in all of the Western NY/Rochester area!!!"

Josh Culhane

Parent of Athlete

"One of a kind training facility for kids and adults alike. Owner and trainer Jake Russell is skilled, knowledgeable, and friendly. Great place to improve your basketball skills individually, in a group, or in a session with Jake. Spread the word, this is a hidden gem in our area, which basketball players need to discover and enjoy!"

Janice Childs

Parent of Athlete

"Coach Jake runs a terrific basketball program. My son and his friends all made big improvements under his training and had fun doing it. I highly recommend him. Nice job, coach!"

Brian Rieth

Parent of Athlete

"My son and daughter have been working with Coach Jake since he first started (3 years ago). We have been impressed with his teachings since day one. Currently he trains my daughter's aau team. We plan on spending every minute at his gym this summer. If you're looking for training that is detailed, challenging and really fun then this is the place to be. Jake is a class act and his training will take you to the next level."

Tara Graziadei

Parent of Athlete

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